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Strategic Planning

Analyzing prior performance data at the firm level, and taking industry benchmarks and macroeconomic trends into account, to chart a future course of action. In competitive marketplaces, businesses can strengthen their performance by recognizing potential and then implementing a strategic plan focused on improving positioning and increasing transparency across relationship networks.

 

The strategic planning process is a valuable and exciting exercise that can be a major contributor to team building and a means of developing ownership/commitment to the plan. Involving people should end up as “our plan” not “their plan imposed on us”. There are various exercises that can be helpful in the planning process:

•Analysis of current year financial results

•SWOT analysis – strengths, weaknesses, opportunities and threats

•MOST analysis

•Brainstorming – for alternative scenarios, opportunities, strategies

•Profit and Loss and Cash flow forecasts

 

If the company provides different services or operates in different niche markets these exercises should be checked for each.

Exit Strategy Planning: Assisting the owner(s) of an enterprise in recognizing the direct impact of profitability on the value of the business were it should be sold, and to the degree warranted, helping establish a strategy for establishing financial goals for such a sale and identifying potential successor owners

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